Story hotel --- distribution channels Research Paper

Story hotel --- distribution channels - Research Paper Example For instance, through its website and other internet-based social networking sites, the hotel offers online booking services, reservations, customer care services, and coupon rewards. This enables it to connect with the clientele in real-time over the virtual space. Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread information about the nature, value, and quality of products to the specific markets (Ranchhod & Gurau, 2007). In the hotel and hospitality industry, the goods and services may vary in range, complexity, value and quality. Similarly, the kind of targeted clientele often vary in line with the variables of geography, locality, gender, socioeconomic status, race, culture, and many other variables. At the same time, changes in time and lifestyles often affect the nature of preference and the demands of the market. The strategies adopted by Story Hotel are meant to make use of these aspects of business by utilizing the synergistic aspects of the positive forces while developing strategies to overcome the stifling influence of negative forces. Macroeconomic factors determine the manner in which a distribution channel impacts on the targeted clientele (Ranchhod & Gurau, 2007). ... Essentially, Story Hotel’s multiple distribution channels are designed to attract two broad categories of customers. These include leisure and business customers. The market reach of the distribution channels is flexible in the sense that it spurns from the local clientele to the international groups. One of the strengths of the distribution channel as controlled by Story Hotel is that it is able to attract and retain customers by regulating its distribution channels in a manner that portrays its competitive advantage on the market. This strategy makes it possible for the hotel to maintain and increase the volume of clientele locally and globally, besides breaking into new market segments previously controlled by competitors. The Hotel also relies on a system that enables it to break into unexplored market segments at the local and international arena. For instance, the regulation of prices has made the hotel a favourite choice of people from across the socioeconomic ladder. S tory Hotel markets itself as a favourite destination both for the domestic customers and those from across the space. Through the internet resources, the Hotel disseminates the right kind of information that would be of value to customers who want to make their travel budgets ahead of the journey. Some of the information relayed to customers includes issues of location. The internet distribution channels provide resourceful information, which would help the targeted clientele to make informed decisions as to matters of convenience. The strategic location of the hotel, according to the information supplied from the online sources, offers vantage opportunities for the customers to access other services and amenities around the city (Story

Business Formal analytical report Research Paper

Business Formal analytical report - Research Paper Example In addition, the report has proposed a plan that will be followed to carry out the research plus the schedules on how the research will be carried out. I hope you find this report helpful in regards to lowering employee turnover and improving customer service at green park hotel. If you have any questions or comments regarding my recommendation feel free to contact me at (814) 862-7480. I hope you are going to approve this report to enable me and my teams research this problem concerning Green Park Hotel which will bring back its glorious image. Green Park Hotel, in the past, used to run its services smoothly and there were no major problems within the business. Currently, Green Park faces a big problem of high employee turnover and many complaints from customers concerning service quality. Customers for the entity used to leave good comments at the end of most services they received from the hotel. However, things have changed in the recent past with the most notable transformation being high employee turnover. In fact, the hotel replaces employees almost on a weekly basis. Moreover, the hotel has lost a huge stake in its market capitalization. Competitors are drowning a huge part of the once large market. Customers have hurled several complaints at our employees, and some have even gone ahead to publicize how some of our services have deteriorated. The report has defined the problem at hand, which is lowering employee turnover and improving customer service at Green Park Hotel. Thereafter various alternative solutions have been given, then there is an argument for the solution which satisfies the criteria best and finally a conclusion and recommendation follow respectively. I am writing to seek your approval to come up with a report for lowering employee turnover and improving customer service at Green Park hotel after an intensive research. On completion of the research, the operational management team for the hotel will receive the